Tips For Marketing a Rental Property That’s Still Occupied

Marketing a rental property that is still occupied requires a delicate approach to respect the current tenant’s privacy and maintain a positive landlord-tenant relationship. Here are some tips to effectively market a rental property while it’s still occupied:

  1. Communication with Current Tenant:
    • Inform the current tenant about your intention to market the property for rent.
    • Discuss the showing schedule and seek their availability or preferences.
    • Clearly communicate your commitment to respecting their privacy.
  2. Offer Incentives:
    • Provide incentives to the current tenant for cooperating with the showing schedule, such as a discount on rent, a small gift, or covering moving expenses if they decide to leave early.
  3. Professional Photography:
    • Use professional photographs of the property for marketing materials.
    • Highlight the property’s features and amenities to attract potential tenants.
  4. Online Marketing:
    • List the property on popular rental websites, using appealing descriptions and high-quality images.
    • Utilize social media platforms and online advertising to reach a broader audience.
  5. Flexible Showing Hours:
    • Schedule showings during times that are convenient for the current tenant.
    • Offer evening or weekend showings to accommodate both potential tenants and the current occupant.
  6. Respectful Showings:
    • Instruct real estate agents and potential tenants to be respectful during showings.
    • Emphasize the importance of not touching personal belongings and keeping noise to a minimum.
  7. Provide Ample Notice:
    • Always give the current tenant plenty of notice before any showings or inspections.
    • Comply with local laws regarding notification periods.
  8. Update Lease Agreement:
    • Review the lease agreement to ensure there are no conflicts with showing the property.
    • If necessary, discuss amendments to address showings and the potential early termination of the lease.
  9. Tenant Referral Program:
    • Encourage the current tenant to refer friends, family, or colleagues who may be interested in renting the property.
  10. Responsive Communication:
    • Respond promptly to any concerns or questions raised by the current tenant.
    • Maintain open lines of communication to foster a positive relationship.
  11. Emphasize Benefits:
    • Highlight the benefits of the current tenant cooperating with the marketing process, such as finding a replacement tenant quickly and reducing the downtime for the property.

Remember to check and comply with local rental laws and regulations to ensure that your marketing activities align with legal requirements and tenant rights.

For more tips on how to rent a property that’s occupied, or to learn more about our property management services, contact us today by calling (503) 447-7788 or click here.